A GROUP of South London girls are aiming to become magazine moguls after visiting a Smiths News depot. Ten sixth-formers from Burntwood School in Wandsworth have set up a company called YoungLondon, and they are planning soon to launch an online magazine called BØLLE (Norwegian for Rebel).

To find out more about the business of publishing, four of the students toured our Borehamwood house with manager Kevin Ball. ‘None of us had ever been anywhere like it before,’ said YoungLondon’s managing director Ayesha Daud, aged 17, from Mitcham, who visited with Emily Cook, 16, from Balham, Eloise Hindle, 16, from Wandsworth, and Davinia Wilson, 16, from Battersea.

‘We never really realised what a huge business it is and exactly what’s involved. ‘In the office it was sort of what we expected but then in the warehouse, with the packers and the fork-lifts and the machines going on, that was not what we were expecting at all. ‘We got a real insight into organisational issues like the distribution of money and employee motivation and budgets. People there were really, really helpful.’

YoungLondon are now even more determined than they were before to succeed with their magazine, both in the marketplace and in the national Young Enterprise competition. In particular, they are hoping that demand will allow them to produce a printed version of BØLLE.

‘To have copies that we could hold in our hands and say ‘this is all our own work’ would just feel so good.’ Borehamwood manager Kevin Ball was impressed by the girls’ eagerness to learn: ‘There’s an awful lot to take in if you’ve not been anywhere like it before, but they were not overwhelmed and they kept looking for lessons for their own business. It was a pleasure showing them round. I know they’re only starting out at the moment, but I’d like to think that one day fairly soon we could be distributing magazines for them – and that we’d helped them along the way.’

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94.00p [-0.25p] at 05:37pm on 18 May 2012

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