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23 May 2007

Premier Club Unveils Its Premier Retailer!

Premier Club, the UK's largest magazines Promotions Club has today announced the winner of its prestigious "Premier Retailer of the Year" award.

Mrs Evans from Saundersfoot is the winning retailer and has received a cheque for £5,000 for being the Clubs top performing independent retailer during the last year.Mrs Evans did this by selling additional copies of promoted magazines and she gave titles, which normally she wouldn't have stocked, a chance to sell in her store.

Jon Bunting, the company's Commercial Director said " I would like to congratulate Mrs Evans on becoming Premier Clubs "Retailer of the Year". We believe that our best independent retailers represent a fantastic opportunity for publishers to grow sales, even in the current market conditions." Luke Simons, Promotions Club Manager, added "Mrs Evans has shown commitment, followed the advice that we have given and worked very hard to achieve this winning position."

"I would also like to congratulate Richard Hyde who came 2nd, he won £2,500 and Mr D Lidgley came 3rd and won £1,250"

Mrs Evans said "We're delighted that the hard work we've put into promoting new and existing magazines is being rewarded, there are financial incentives for every extra copies sold. Premier Club has really supported me; I feel I am being kept firmly on top of the magazine sector. The free POS shelf talkers, which I'm sent fortnightly, are particularly helpful. All these things, including not sending back any early returns, contribute to an increase in sales - so receiving the £5,000 was a real bonus"

Mrs Evans went on to say she is going to re-invest half her reward back into her business and the other half will be spent on a well-earned holiday!

The Club, founded by Smiths News has now generated over £3 Million in additional RSV for its 2200 retailers although this will now increase thanks to Dawson News's top independents joining the club from January 2007.

The Club has this last year alone given back £150,000 to its Club members. For your chance in winning £5,000 and becoming the next "Retailer of the Year" Premier Club offers these four pieces of valuable advice:

  • Support agreed promotional activity
  • Don't return any copies of promoted titles early
  • Display magazines in promotional units supplied by Premier Club
  • Enter competitions and send in photos

Smiths News and Dawson News' independent retail customers wanting further details can contact Luke Simons on 01905 745783 or email: luke.simons@smithsnews.co.uk