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25 January 2012

Smiths News launches Home News Delivery Initiative

Smiths News will be launching a fantastic Home News Delivery (HND) Initiative for all independent retailers from Monday 30th January 2012. The new HND offer is an eight week half price promotion on selected newspapers and magazines such as The Sun, the Independent, Inside Soap, NME and many more. It’s a campaign that is fully funded by publishers, providing an excellent opportunity for retailers to target homes and businesses in their catchment area helping them increase their news delivery base.

Kevin Fitzmaurice, Retail Promotions Controller at Smiths News Premier Club said:

“We are very pleased to start the new year off with this fantastic HND promotion. Everyone is looking out for savings at the moment, therefore we hope that this offer will help our Premier Club retailers get new customers and increase their news delivery base. I would recommend that if you are not a Premier Club customer you should contact us to be included in this campaign.”

The HND campaign will also provide full colour leaflets for retailers to use to promote the offer to new customers, POS to promote the offer in store as well as instructions and advice on how to maximise success from the campaign.

Retailers who are not currently Premier Club customers but would like to be included in the campaign and receive a supply of leaflets to canvass homes and businesses in their local areas should contact Charlie Bradley to join the Premier Club on 01905 745783. The leaflets are subject to availability, so don’t delay if you wish to take advantage of this fantastic opportunity to gain additional news deliveries.

For more details on this campaign including advice on how to maximise your success look out for the Premier Club’s February’s Category Management Pack in the Category Development section on our website or call Charlie Bradley at the Premier Club on 01905 745783.

The newspapers and magazines that are included in the HND half price offer are:

Monday - Saturday:

Financial Times, Daily Express, International Herald Tribune, Times, Independent, i, i on Saturday, Daily Star, The Sun.

Sunday:

Sunday Express, Independent on Sunday, Sunday Times, Daily Star Sunday.

 Magazines:

All About Soap, Farmers Guardian, Horse & Hound, Inside Soap, NME,
Times Educational Supplement, Times Educational Supplement Scotland, Times Higher Educational Supplement.