Members of Smiths News Premier Club enjoy many benefits, including the delivery of a monthly pack advising on category management. Much like a partwork, these packs build into a collection throughout the year, with each pack focusing on a different way to build sales of magazines and newspapers.
The packs contain the following sections:
- Categories of the month - a detailed look at individual magazine categories with display advice and planograms
- Promoted titles - information on Premier Club promotions
- Spotlight - a section with a different theme each month (eg managing magazine supplies, Partworks)
- Events diary - a useful calendar with information on events and key promotions
- What's Hot?, information on launches, special issues etc.
Our research shows that independent retailers would like more information on how to manage the newspaper and magazine categories, and we believe that Smiths News are ideally placed to give you impartial information on behalf of the publishing industry.
Premier Club members will receive their packs in the post during the last week of every month.
If you are not a Premier Club member you can download the packs from this site.
January 2012