Premier Club at Smiths News represents the independent retailer to the magazine and newspaper distributors and publishers. We work to bring you promotions, cash prizes and many other benefits to help you increase your sales.
Proven Performers
Premier Club has had continued success over the years with membership reaching 3000 independent retailers. We have a package of new services and benefits that enables Premier Club members to maximize their sales, while also having the opportunity to share substantial financial rewards.
Greater Benefits for Members
The range of support services available to all Premier Club members is second to none... and membership is free. As we are benefiting from a wide range of title promotions, there’s extra support around copy allocation, high quality merchandising display material to help you get the most out of the category and attract new customers.
Cash Prizes
As well as all the promotional incentives, cash prizes are awarded throughout the year for the best performing retailers. All prizes are worked out on percentage basis, so even if you have a small range, you won’t be out competed by a store with a large range.
Key Benefits
- Free membership
- Five free clip on pocket units to display promoted issues
- Lively and colourful POS display to brighten up your magazine racking
- Helpline and field visits Category management advice
- Newspaper/Home News Delivery promotions
- Seasonal promotions
- Financial incentive with cash prize competitions
- Mailers including schedules and details of promotions
Types of Promotions
- National Accelerator (3 Pocket Unit) - 47% average sales uplift
3 weekly national promotional hotspots to support top selling titles and large promotions. Provided with POS.
- National Select (1 Pocket Unit) - 95% average sales uplift
One fortnightly national promotion for titles of a more specific genre.
- Launch Pad (1 Pocket Unit)
One dedicated promotional mechanic to support launches and re-launches.
- Targeted Select - 97% average sales uplift
Stores are targeted based on region, sales of competitor titles or average weekly magazine bill
- 12 Facing - 20% average sales uplift For selected stores only - provided with a free standing unit placed away from magazines displays to increase impulse buying. The 12 slots are to support top selling titles. Strict terms and conditions apply to all stores and further incentives are paid for compliance.
How do I become a Premier Club member?
Membership is free to Smiths News supplied retailers with weekly magazine sales in excess of £400, although the Club also welcomes applications from other progressive businesses.
Contact us today for more information on
Telephone: 0845 121 1970