Instore is a field-based supply chain solution for retailers, suppliers and publishers. Its team consists of over 350 core merchandisers, and an ever-increasing tactical workforce, delivering great results for all clients.
Instore is a field-based supply chain solution for retailers, suppliers and publishers
Part of the Smiths News Group, Instore Field Marketing evolved through the specialist merchandising and field marketing needs of news retailers and publishers to become an autonomous division. Over the past nine years its expertise and reputation for high service standards have been recognised by numerous clients.
Expertise
The team’s expertise has grown from being a specialist within the news and magazines category to offering a wider portfolio of categories, including entertainment, books, stationery, confectionery and gift products.
Supporting a diverse portfolio of clients from major retailers, specialist suppliers to niche publishers. Instore offers a range of merchandising services and can develop contract, tactical or rapid response teams to meet any requirement. With experienced and trained staff based throughout the UK and Northern Ireland, supported by a structure of regionally based Field Management teams, it can tailor a service to suit the needs of almost any category.
Instore utilises the latest hand-held technology. Working in partnership with a software company, Instore uses a bespoke scheduling and monitoring package with GPRS transmission. This enables it to provide cost-efficient solutions and up-to-the-minute data transmission.
Instore Field Marketing