The Right Range for Your Storevernadmin2022-05-24T10:18:50+01:00
The Right Range for Your Store
Customer knowledge, coupled with effective and attractive shelf displays, can boost magazine sales in-store.
Choose what’s right for your customers
For displaying magazines, we generally recommend a metre bay with nine shelves. This can take around 50 magazines, but you can display more or fewer as you feel appropriate. Most importantly, a magazine’s title and cover should remain visible to encourage customers to buy
There are national top-sellers, but some magazines might sell better in different areas. Understand your customers and the area your shop is in.
Review the latest ‘top seller’ magazine ranking reports – available on SNapp Online.
Review your sales history – this can be done on SNapp – this will show you what is selling in your store and enable you to adjust orders.
Consider taking orders for specific/niche magazines for your customers – shop saves.
While you will see a variety of displays if you visit other retailers there are a few golden rules to follow:
Allow approximately five magazines per metre shelf space – it’s really important your customers can see the front covers
Magazines fit into different categories, which should be displayed together.
Children’s magazines do well on lower shelves, where they can see them.
Adult magazines need to be on the top shelf.
If you are considering new racking – Bartuf offer a great range. They can be contacted at www.bartuf.com