Smiths News Helps the Race for Life
Smiths News was delighted to help support Cancer Research with its Race for Life event in London, the day after the London Marathon, which is traditionally a popular day for signing up to Race for Life.
London is the most valuable region for fundraising, so with a story in the Metro to encourage ladies to get off the tube a few stops early to walk or jog to work, Cancer Research wanted to hand out branded bottles of water at key tube/train stations to engage with people and encourage them to enter the Race for Life events.
This is where Smiths News came in - Cancer research contacted Smiths News to see if their drivers could help with dropping off water bottles at each station. In total, 10,000 bottles of water were delivered to our Hornsey distribution centre and dedicated vans were organised to distribute the bottles to promotional staff at nine tube stations. All water bottles were handed out on the day.
Naomi Gallimore, Marketing Executive, Cancer Research said:
“Smiths News did an absolutely fantastic job of distributing 10,000 water bottles and flyers across busy London stations. The activity was supporting Cancer Research UK’s women-only Race for Life events. The water giveaway contributed to the increase in entries, as in London, we were up 33%, with 4,500 women signing up.
This additional increase equates to approximately £16,000 of income for Cancer Research UK (entry fee plus average sponsorship per head in London). Overall we were 28% up which is great news, with over 38,000 women signing up last week. We couldn’t have done this without the fantastic support of Smiths News, so thank you very much!”
Simon Gage, Sales Director, Smiths News said:
“This struck me as an opportunity to use our skills and support a fantastic charity in their tireless work to beat cancer."
Smiths News did an absolutely fantastic job of distributing 10,000 water bottles and flyers across busy London stations. We couldn’t have done this without the fantastic support of Smiths News, so thank you!”